Article 1: Doing the International Voice-Over

Internet, Internet, Internet! Where would we be without it and what new things can we do with it? Well, one of the things we American voice over talents can do much easier now is advertise ourselves internationally.

With its global reach, the Internet gives us the opportunity to branch out and communicate on a level never seen before in history. We can now promote our American voiceover skills to potential customers around the world, but watch out! It’s not something you’ll want to jump into blind-folded.

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The first thing to consider is, can you deliver American voice over artist products in other languages? If you can, you’ve got a head start above the rest. You can advertise for voice over services in multiple languages to multiple countries, thereby expanding your business exponentially.

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However, if all you speak is American English, you still have a good shot at getting international voice over clients. The saving grace is that English is so widely spoken, there are companies in several countries that are seeking narrators and announcers with American accents. Good, but how do you get your message to them?

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Use the Internet to seek out businesses in other countries that may have use for a voice talent with an American accent. There are many Americans and English-speaking people living or working in different places around the planet and foreign companies need to reach them as well.

Email them your American voice over demo and follow up to see if they can use you. Create websites for your voice over services in other countries. The pitfall with that, however, is that you must practice due diligence and do your research for American voiceover. Even when speaking English, similar words can carry entirely different meanings in other parts of the world. For example, where in the U.S. we may use the term, “voice over,” another English-speaking country may use the term “voice actor” and “voice over” may not mean anything to them. So, it’s important to find out what words are used for your industry (in this case, American voiceovers) in that particular country, otherwise you probably won’t get any clients ... they’ll just be confused when they see your ads.

Next, you’ll need to find other American voice talents (or native voice over artists) in that region and see what they’re charging. You don’t want to scare away customers by charging more than they’re used to. It may also be necessary to find out some technical specs, such as whit file formats are most prevalent in that region.